Lol. The Rock actually caused 38 soldiers to get out lol.
So recruiting is so bad in the US Military, that the Army made an 11 million dollar deal with “The Rock”. Firstly, I don’t personally advise doing business with anyone who addresses himself in the third person, secondly, whoever thought this was a good idea needs to be shot. Now.
“The high-dollar, high-profile deal likely didn't lead to a single new Army recruit and may possibly have had a negative impact on finding new enlistments, internal documents and emails reviewed by Military.com show”
This says much:
“The UFL deal was so catastrophic, it led to a projected loss of 38 enlistments, an internal review of the plan shows.”
Then there is this millennial form of math and accounting:
“part of the allure of the deal was Johnson's social media reach and an agreement that he would tout the Army. A titan on social media, Johnson has 396 million followers on Instagram. The Army valued each social media post at $1 million, service documents show, and it was expecting five of them. But Johnson did not fulfill his end of the deal -- making only two of the five social media posts, Army documents show.”
When you actively disparage and discourage the population segment which has historically been the source for the majority of combat arms enlistments--white straight males---what other result would you expect?
While it may not do the Army any good, how about we put Admiral Levine in a set of Donald Duck Dress Blues in the article and re-word it: "GEE!! I WISH I WERE A MA'AM. I'd JOIN The NAVY."
But you know? That just might make some youngsters go next door to the Army recruiter. The Navy can have my advice for free. But I want $11M from the Army if it works. I'll donate it for haze gray paint to cover up rust. Don't they know that rusty warships are a bone-kill to recruiting and retention?